Funnels

See the path to a sale, without following anyone.

Let the AI propose funnels from your own pages and events, or build one by hand. Then see each step, the drop-off, and which sources finish, AI assistants included.

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New funnel

Which path should we follow?

✦ AI☰ Manual

The assistant looks at your top pages and custom events of the last 30 days (counts only, never single visits) and proposes funnels. Every step must exist on your site. You check and edit before anything is saved.

✦ Propose againProposed by AI

Blog to checkout4 steps
Read the blog /blog/*View a product /products/*Add to cart add_to_cartStart checkout /checkout/*
Most product views start on the blog; add_to_cart is your most common event.
Use this funnelEdit first
Pricing to signup2 steps
View pricing /pricingSign up signup
Pricing is your second most visited page and signup fires after it.
Use this funnelEdit first
Returns to support2 steps
Read returns /returnsOpen help desk outbound: help.example-shop.nl
Visitors on /returns often click through to your help desk.
Use this funnelEdit first

Example proposals for an invented shop. In the app they come from your own pages and events.

Manual setup

Or build it step by step.

Two to eight steps, in order. Pick what each step is, type the match, move steps up or down. Other pages in between are fine.

Page path: A pageview whose path matches. End with * to match everything below it. /checkout/*
Custom event: Any event you already send with the script, by name. wt.track('add_to_cart')
Outbound click: A click on a link to another site, tracked by the script automatically. Optionally match the host. help.example-shop.nl

Tracking

Where people continue, and where they leave.

Visitors per step, conversion, the biggest drop, the period before, and which sources finish. AI assistants included.

Entered3,120+9% vs previous
Completed231reached the last step
Conversion7.4%+0.8 pts vs previous
Biggest dropAdd to cart66% left before this step

Step by stepDashed outline: previous 30 days

013,120Read the blogentered
021,486View a product47.6% continued
03512Add to cart34.5% continued
04231Start checkout45.1% continued

Last 30 days Previous 30 days

Drop-off

Step	Visitors	Dropped
01 Read the blog	3,120	–
02 View a product	1,486	1,634 (52%)
03 Add to cart	512	974 (66%)
04 Start checkout	231	281 (55%)

By sourceEntered, and how many finished

Google 6.9%1,340
Direct 6.7%610
Instagram 4.6%480
Newsletter 10.0%380
chatgpt.com AI assistant13.1%214
perplexity.ai AI assistant10.4%96

Example data for an invented shop. The layout follows the Funnels page in the app.

How it’s counted

Cookieless, so it works a bit differently.

Wholetally has no cookies and no visitor ID. A funnel follows a visit only within one day.

Daily-rotating hash: The same salted hash we use for unique visitors. The salt is deleted after a day, and the hash is never stored with pageviews. Only per-day totals per step and channel are kept.
Journeys across days: A visit that comes back tomorrow starts again, so long funnels read lower than in cookie-based tools. That’s the price of not tracking people.
Settings: Needs the daily unique visitor hash switched on for the site. Not available in strict compliance mode. Changing steps restarts counting.
AI proposals: The model sees only totals (top pages and event names with counts), never single visits. It uses AI credits; tracking never does.

Count the visitors you’ve been missing.

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